A youthful love affair with Aussie beach culture and a genuine belief that all that glitters is gold was incentive enough for the sister team to set the wheels in motion to establish their own company.

Nicci, the younger of the siblings, spent her youth as a buyer in fashion accessories whilst Lizie whiled away the hours working her way up to become a product manager in the beauty industry.

With an abundance of hands-on experience at almost every level, coupled with a passion for product, the girls felt that they had what it took to start their own brand. First hand experience had given them both a good understanding of the type of business model they wanted to run.

Being Aussie girlie-girls, much of their youth was spent at seaside locations. The energy of the waves as they sparkle and dance under a humid summer sun, along with balmy tropical evening breezes are the inspiration for their products. It's replicating that feel-good factor and a little sun-kissed twinkle, that we’ve tried to inject into our range.

With so much love and so little time, Nicci and Lizie are bubbling with busyness, aiming to provide their customers with double duty beauty products and multi tasking mavens that transcend the very essence of the effervescent “Aussie way of life”. 

In an industry that is dominated by multi-nationals, we need to ensure that we create products with life and soul to fill an untapped niche in the make-up and beauty market, coupled with fashion forward accessories to extend the brand into more lifestyle based products, says the brands co-owner, Nicci.